By Mike on November 17, 2009
The new SCCG Facebook Page is up I don’t have much experience with Facebook, so I bought a book on Facebook Marketing. It’s the ‘Facebook Marketing Bible’ by Justin Smith. I’m also talking to some college-age kids. I may need to get some tutoring!
Here is our new logo:
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Age Kids, Bible, Book Marketing, Facebook, Justin Smith, Santa Cruz, Tutoring |
By Mike on November 9, 2009
I placed an ad with the local entertainment and news weekly - The ‘Good Times’. I placed an ad in the local ‘Service Professional’ column. That costs $40/ week and runs for 13 weeks ata time. They also threw in a free classified ad. I picked the ‘Good Times’ because it [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Ads, Free Classified Ad, Good Times, Local Entertainment, Local Service, News Weekly, Readership, Santa Cruz |
By Mike on November 4, 2009
I started the local Santa Cruz Construction Guild as a way to network and to create work for members. In these uncertain times it’s important to connect with good people. Trades people and builders who have built up a solid reputation for good work should connect more with each other. A reliable trust network can [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Aim, Focus, Local Construction, Members, New Ways, People, Phase One, Reputation, Santa Cruz, Trades, Trust Network, Uncertain Times |
By Mike on October 22, 2009
A local Construction Guild based upon the referral network may well be a valuable way to ensure work for reliable construction professionals these days. Referrals are the best advertising because they are based upon past performance. Advertising doesn’t really tap into that. Most people give a lot more credibility to a good referral than to [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Advertisement, Best Advertising, Construction Professionals, Credibility, Local Construction, Lot, Referral Network, Referrals, Santa Cruz, Small Ad |
By Mike on October 21, 2009
I set up the Santa Cruz Construction Guild in September and have been steadily adding members. It’s good to see members get positive review and feedback. For instance, here is a customer’s review of Dovetail Construction:
“Gordie is the best!!! We are deeply grateful for the beautiful remodel he did on our home. It was a [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged 5 Star, Beautiful, Gordie, Guild Member, Local Construction, Member Feedback, Members, Pleasure, Positive Feedback, Remodel, Santa Cruz, Set Construction, Star Rating |
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