By Mike on November 25, 2009
Back in August of this year I noticed a real drop in my long-time established construction business. All of a sudden there were no calls and no job requests. Other local builders had already experienced this. The recession became very real all of a sudden. My business has always been based upon referrals. Referrals are [...]
Posted in Construction, Construction Guild, Making Money | Tagged Business Venture, Closer Look, Construction Business, Contractor Referral Service, Customer Base, Google, Google Search Bar, Hadn, Happy Customer, Job, Local Builders, Long Time, Main Contractor, New Jobs, Plumber, Recession, Referral Companies, Referral Web, Referrals, Term Customer, Trades |
By Mike on October 22, 2009
A local Construction Guild based upon the referral network may well be a valuable way to ensure work for reliable construction professionals these days. Referrals are the best advertising because they are based upon past performance. Advertising doesn’t really tap into that. Most people give a lot more credibility to a good referral than to [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Advertisement, Best Advertising, Construction Professionals, Credibility, Local Construction, Lot, Referral Network, Referrals, Santa Cruz, Small Ad |
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