By Mike on November 25, 2009
Back in August of this year I noticed a real drop in my long-time established construction business. All of a sudden there were no calls and no job requests. Other local builders had already experienced this. The recession became very real all of a sudden. My business has always been based upon referrals. Referrals are [...]
Posted in Construction, Construction Guild, Making Money | Tagged Business Venture, Closer Look, Construction Business, Contractor Referral Service, Customer Base, Google, Google Search Bar, Hadn, Happy Customer, Job, Local Builders, Long Time, Main Contractor, New Jobs, Plumber, Recession, Referral Companies, Referral Web, Referrals, Term Customer, Trades |
By Mike on November 17, 2009
The new SCCG Facebook Page is up I don’t have much experience with Facebook, so I bought a book on Facebook Marketing. It’s the ‘Facebook Marketing Bible’ by Justin Smith. I’m also talking to some college-age kids. I may need to get some tutoring!
Here is our new logo:
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Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Age Kids, Bible, Book Marketing, Facebook, Justin Smith, Santa Cruz, Tutoring |
By Mike on November 16, 2009
The SantaCruz Construction Guild Facebook Page is up. I’m learning about how to use Social Media to let people know about us.
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Posted in Construction, Construction Guild, Internet Marketing, Making Money |
By Mike on November 10, 2009
I’ve been working on the Guild logo this past week. I went to a local designer who was referred to me by a local restaurant owner / friend. I went to the designer’s office and asked him about mu need for a logo. How much will it cost? He looked me in [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Cummins, Dee, Digital Image, Graphic Designer, Guild Logo, Local Restaurant, Owner Friend, Preliminary Design, Residential Designer, Restaurant Owner |
By Mike on November 9, 2009
It takes time to build the guild. I started by contacting trusted contractors and subcontractors first. Then I started talking to people they referred. I use a simple system of 4×6 index cards to keep track of all these folks. Each person has their own index card. I write their [...]
Posted in Construction, Construction Guild, Internet Marketing, Making Money | Tagged Colored Markers, Guild News, Index Card, Index Cards, Orange Stripe, Subcontractors |
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