Back in August of this year I noticed a real drop in my long-time established construction business. All of a sudden there were no calls and no job requests. Other local builders had already experienced this. The recession became very real all of a sudden. My business has always been based upon referrals. Referrals are the single best way to generate new jobs. It’s all based on the quality and cost of your work. A happy customer will gladly refer you to someone else. A bad job is a dead end. You might make some money, but it’s at the expense of developing your long-term customer base.
This past year I had been learning about the Internet, specifically about developing some kind of online business. I’d learned a lot but hadn’t really used this knowledge in a business venture. All of a sudden I got the idea for an online referral web site. I always work with and refer certain contractors because I trust them and their work. All of my work is from referrals. But where does a customer who doesn’t have a trusted referral go to look for a contractor, a plumber, a trades person? So I started to investigate this online. I typed in ‘contractor referral’ into the Google search bar. I discovered a large number of web sites that promoted a contractor referral service. So I decided to take a closer look. I made a list of the main contractor referral companies and began my research.
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