“Many of life's failures are people who did not realize how close they were to success when they gave up.” ~ Thomas A. Edison

SCCG 1.1

Back in August of this year I noticed a real drop in my long-time established construction business.  All of a sudden there were no calls and no job requests.  Other local builders had already experienced this.  The recession became very real all of a sudden.  My business has always been based upon referrals.  Referrals are the single best way to generate new jobs.  It’s all based on the quality and cost of your work.  A happy customer will gladly refer you to someone else.  A bad job is a dead end.  You might make some money, but it’s at the expense of developing your long-term customer base.

This past year I had been learning about the Internet, specifically about developing some kind of online business.  I’d learned a lot but hadn’t really used this knowledge in a business venture.  All of a sudden I got the idea for an online referral web site.  I always work with and refer certain contractors because I trust them and  their work.  All of my work is from referrals.  But where does a customer who doesn’t have a trusted referral go to look for a contractor, a plumber, a trades person?  So I started to investigate this online.  I typed in ‘contractor referral’ into the Google search bar.  I discovered a large number of web sites that promoted a contractor referral service.  So I decided to take a closer look.  I made a list of the main contractor referral companies and began my research.

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The Santa Cruz Construction Guild Facebook page is up

The new SCCG Facebook Page is up  I don’t have much experience with Facebook, so I bought a book on Facebook Marketing.  It’s the ‘Facebook Marketing Bible’ by Justin Smith.  I’m also talking to some college-age kids.  I may need to get some tutoring!

Here is our new logo:

guild-logo-v2008

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FaceBook

The SantaCruz Construction Guild Facebook Page is up.  I’m learning about how to use Social Media to let people know about us.

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LEED Test Training

I found a great site that helps people take the LEED certification tests successfully. Pat Flynn was laid off from his job as architect and had to find a way to create an income. He had created a blog where he shared his insights into passing the LEED test. His readers were so happy about this that they encouraged him to write a book. he did, and you can find this at http://www.greenexamacademy.com

LEED certification is important to anyone getting into green building and alternative energy.  Check out Pat’s site!

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